|Bigga and Golden Krust team up|
|Friday, 20 July 2012 09:17|
Popular Caribbean soft drink manufacturer Wisynco, the maker behind Bigga Soft Drinks, signed a landmark agreement that will distribute the leading soda brand nationwide through Golden Krust Caribbean Bakery and Grill – the largest Caribbean franchise chain in the U.S.
This partnership between Wisynco and Golden Krust may prove the ultimate indigenous product collaboration serving the nearly two million Caribbean nationals residing in North America. It marks the first time that a Jamaican carbonated beverage has pursued this level of distribution in North America. Golden Krust Caribbean Bakery and Grill has over 120 branches across nine states.
To encourage their consumer base to take full advantage of this historic partnership, Golden Krust is offering its customers a special "summer combo" at only $2.99, which includes their signature beef patty paired with one of Bigga's top six Caribbean-style flavors – Jamaica Kola, Pineapple, Fruit Punch, Apple, Grape and Ginger Beer. The tropical flavors were particularly chosen to complement Golden Krust's diverse Caribbean cuisine, which includes patties, jerk chicken, curried goat, fried fish, oxtail stew, rice and peas and other authentic dishes. The offer will be available until Tuesday, July 31.
"As Wisynco continues its expansion plan in the international arena, this is another step for the greater objective," said William Mahfood, Managing Director of Wisynco. "Wisynco's immediate growth objectives in the beverage industry include North America, United Kingdom, Canada and the Caribbean."
Lowell Hawthorne, President and CEO of Golden Krust, believes the addition of Bigga Soft Drinks to the restaurant's menu will solidify its status as a market leader for value offerings - The 20oz re-sealable Bigga plastic bottle soda compares in price and quality to the competition's carbonated 12oz glass bottle.
"Golden Krust is pleased to be associated with Wisynco and foresees that this is just the beginning of a mutually beneficial partnership that will bode well for our valuable customers for years to come," says Lowell Hawthorne.
Bigga Soft Drinks, which according to the company controls 70 percent of the flavored soft drinks market in Jamaica, is working to position the product as the authentic "Made In Jamaica" carbonated drink of choice in North America.
"We chose Golden Krust to assist in our plan because, not only do they have extensive distribution along the east coast of the United States, they also cater to a vast Jamaican Diaspora and they also share similar value system of making the lives of our people better," says Mahfood.
Wisynco also publically stated their interest in launching future linkages between companies abroad and their local counterparts. Founded in 1965, Wisynco is one of Jamaica's oldest family-owned businesses and is among the country's largest distributors of consumer brands.
Golden Krust CEO Lowell Hawthorne last year won the Jamaica Observer Business Leader Award for leading his family-run enterprise into what is widely recognised as the world's largest Caribbean-style patty franchise.