For a rich life it is said that reading is fundamental. In fact, it's one of those three R's we heard so much about while growing up: "Reading, Riting, and Rithmitic!" But in this day and age of mp3, Xbox and reality TV, many are wondering if reading has gone the way of the dinosaur.

Not so, says Random Media, an entrepreneurial outlet that now helps to facilitate a book lover's fantasy of paperless reading. E-book is the latest product to be spawned by the digital transformation of our favorite pastimes.

Along with audio books, e-books are now available on a range of electronic handheld devices ranging from Apple's iPad to Amazon's Kindle. Long gone are the days of having to trek to our local book store or ordering books online and then waiting for them to be shipped. With the touch of a finger or the click of a mouse, readers are now able to download literature to their handheld devices. Online bookstores like Amazon, and apps like the Apple iBook, have made it easier for readers to access and download their favorite works.

This digital "e-volution" has been great for many throughout the USA – authors and readers alike. However, for international authors hoping to break into the booming American market, it has proven to be quite complicated. This is where Random Media comes in. Acting as the go-between for those authors who wish to have their works distributed through online stores like Amazon and Apple, Random Media offers an e-book distribution service to convert materials into the required e-book format through their website.

The promising launch of the Random Media service, a company owned by Jamaican entrepreneurs David and Robert Mullings, heralds a new era for the global exhibition of Caribbean classics by 'beaming' them into the digital age, making them more readily accessible to readers. So whether you're a fan of Miss Lou's collection of dialects, Earl Lovelace's short stories or you are dying to read Lakshmi Persaud's biography, these Caribbean books and many more will become available online faster than ever.