The Seminole Hard Rock Live in Hollywood will come alive on July 23 with one of Jamaica’s most prolific singers, Beres Hammond, who is set to rock the house for his “For The Love Of It” concert.

On the bill will also be Kenyatta Hill of the group Culture; Inner Circle of “Bad Boys” fame, and Lenya Wilks.

The concert, starring the lover’s rock crooner, will definitely be a great reggae musical explosion at the Hard Rock, which recently began featuring Reggae shows. Beres’ wide selection of unending hits will ensure that concertgoers leave satisfied.

Most Beres fans might have a problem picking a favorite, whether it is “One Dance”, “Step Aside”, “Come Back Home”, “Full Attention”, “Tempted to Touch”, “No Disturb Sign”,”, Can’t Stop A Man From Trying”, “Love From A Distance” or “They Gonna Talk.” And this is just a sample of the many hits that Beres has churned out over his long and decorated career.

A symbol of passion and longevity, Beres Hammond is also a skillful performer, who, although his songs are mostly tugging at the heartstrings, is known to blaze the stage like a hardcore dancehall artiste – at times performing the dancehall section of his collaborations with artists like Buju Banton.

Inner Circle will definitely hold their own on the stage, bringing fan-favorite “Sweat,” among others.

In addition fans can expect some good Culture tunes from Kenyatta Hill, who has earned all the praises he deserves, and is in no way living in the shadow of his father, the late Joseph Hill.