|
McDonalds disgruntled with “McJob”
dictionary entry
Fast food
giant, McDonalds, has expressed outrage at the newest word entry into the
Merriam-Webster dictionary. The fast food chain, known for using ‘Mac’ to
precede items on the menu, now has to contend with the unflattering word “McJob
(mek jäb') which is a noun for “a low-paying job that requires little skill and
provides little opportunity for advancement”
According
to the Associated Press, “McDonald's says it deserves a break from the
unflattering way the latest Merriam-Webster's Collegiate Dictionary depicts its
job opportunities.”
The word
was listed among the more than 10,000 new additions to an updated version of
the Merriam-Webster.
McDonald’s
CEO Jim Cantalupo stated in an open letter to Merriam-Webster, that the term is
"an inaccurate description of restaurant employment" and "a slap
in the face to the 12 million men and women" who work in the restaurant
industry.
According
to Walt Riker, a spokesman for McDonald's, the fast food giant also is
concerned that "McJob" closely resembles McJOBS, the company's
training program for mentally and physically challenged people.
"McJOBS
is trademarked and we've notified them that legally that's an issue for us as
well," he added.
Cantalupo
also wrote that "more than 1,000 of the men and women who own and operate
McDonald's restaurants today got their start by serving customers behind the
counter."
McDonald's,
the world's largest restaurant chain, has more than 30,000 restaurants and more
than 400,000 employees.
The
term ‘McJob’ was coined by the Canadian novelist Douglas Coupland in his 1991
novel Generation X to describe a "low-prestige,
low-dignity, low-benefit, no-future job in the service sector"./source
cnn.com
|