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Tuesday, 27 March 2007

McDonalds disgruntled with “McJob” dictionary entry

Fast food giant, McDonalds, has expressed outrage at the newest word entry into the Merriam-Webster dictionary. The fast food chain, known for using ‘Mac’ to precede items on the menu, now has to contend with the unflattering word “McJob (mek jäb') which is a noun for “a low-paying job that requires little skill and provides little opportunity for advancement”

According to the Associated Press, “McDonald's says it deserves a break from the unflattering way the latest Merriam-Webster's Collegiate Dictionary depicts its job opportunities.”

The word was listed among the more than 10,000 new additions to an updated version of the Merriam-Webster.

McDonald’s CEO Jim Cantalupo stated in an open letter to Merriam-Webster, that the term is "an inaccurate description of restaurant employment" and "a slap in the face to the 12 million men and women" who work in the restaurant industry.

According to Walt Riker, a spokesman for McDonald's, the fast food giant also is concerned that "McJob" closely resembles McJOBS, the company's training program for mentally and physically challenged people.

"McJOBS is trademarked and we've notified them that legally that's an issue for us as well," he added.

Cantalupo also wrote that "more than 1,000 of the men and women who own and operate McDonald's restaurants today got their start by serving customers behind the counter."

McDonald's, the world's largest restaurant chain, has more than 30,000 restaurants and more than 400,000 employees.

The term ‘McJob’ was coined by the Canadian novelist Douglas Coupland in his 1991 novel Generation X to describe a "low-prestige, low-dignity, low-benefit, no-future job in the service sector"./source cnn.com
 
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