In a sea of dancehall and reggae artistes deejaying, it is refreshing when someone comes forward and sings not just the usual samples, but brings tunes with a smooth, passionate voice.

Da’Ville, dubbed the new lover’s rock icon of his generation, will thrill with his upcoming album, ‘On My Mind,’ set to release by VP Records on March 27, 2007. The smooth sounds of Lover’s Rock, Dancehall and R&B are carefully orchestrated on Da‘Ville’s upcoming album. The singer/songwriter is holding the reins and steering his sound into a fresh direction.

Da’Ville has planted the seed in his native country Jamaica with a string of #1 hits and is branching out into international markets with these breakout smashes (also featured on his new album). His lead single, “Can’t Get Over You,” took Jamaica by storm and immediately charted to #1 spot this past summer. The smash was within the top ten reggae countdown in Jamaica, held #1 position in Aruba and #2 position in New York. Then the title track of his new album, “On My Mind,” held the #1 spot on Hype TV and RE TV in Jamaica for almost two months before his newer singles, like “This Time I Promise” began to pop up and take precedence. Beyond Jamaica, “On My Mind,” became the most requested song in Italy and now is generating a buzz in the U.S, showing up on urban as well alternative radio stations, like WLLD-FM Tampa, KDLD-FM Los Angeles, WBLS-FM New York, KVGS-FM Las Vegas, WHQT-FM Miami, WWCD-FM Columbus, OH, and XTRA-FM San Diego.

Da’Ville blends an old-school flavor reminiscent of the legends while adding a youthful and vibrant spin on his upcoming album, ‘On My Mind.’ Whether he is pleading for forgiveness on tunes like “This Time I Promise,” expressing a women’s worth on the charming ballad “On My Mind,” or having his heart held captive on the smash “Cant Get Over You,” Da’Ville masters the art of love and persuasion. With sweet vocals, strong songwriting skills and a production team consisting of Da’ville, as well as, O. Thomas and J. Brown from Fashozy Records, this lovely album plans to break untapped ground and open new doors for this ‘Big Bad Singer,’ Da’Ville.

• “Big Bad Singer” profiled by the New York Times

• Won “Singer of The Year” at Stone Love’s 2006 Awards Show

• Top 10 Best Selling Album for Japan Tower Records (in regards to debut album ‘In Heaven’ )

• Featuring #1 hits “Cant Get Over You,” “Always On My Mind,” and “This Time I Promise” in Jamaica

• Single, “On My Mind,” held the #1 position on several charts including Jamaica (5 weeks), New York (3 weeks), and Florida, and is still charting in Europe, Africa, and now the U.S.

• Single, “On My Mind,” is crossing over to both the urban and alternative music market in Tampa, Los Angeles, New York, Las Vegas, Miami, Columbus, OH and San Diego.

Riding as high as Da’Ville is, he’s bound to see a whole world of opportunities and is definitely worthy of the Spotlight.