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With China
continuing to make strides in the industrial world, American car manufacturers
are bracing themselves for possible competition from the Chinese.
At the
recent International Auto Show in Detroit,
Chinese carmaker, Hunan Changfeng Motor Co. displayed its Liebao and Fiebao
vehicles, which include a pair of small SUV’s and two pickup trucks. This
follows the showing of another Chinese made car by Geely Automobile at last
year’s international auto show. The fact that these companies had cars on
display at the prestigious and popular auto show is seen by those in the auto
industry as an indication that China could be targeting he U.S. market.
According
the Associated Press American entrepreneur, Malcolm Bricklin, who was
responsible for bringing the Yugo and Subaru to the USA, said “One of these
days you’re going to see Chinese cars all over the place.” Bricklin wants to
export Chinese cars from China
to the U.S.
as soon as 2009.
Although the demand for cars is very high in China, carmakers there are still eyeing the U.S. market.
Chanfeng is currently manufacturing cars for the Chinese market, while facing
competition from major U.S.,
European and Asian producers, many of whom have set up factories in China. Motor
vehicle sales in China
are expected to rise by 15 percent to eight million, up from an estimated seven
million in 2006. In the meantime, sales in the U.S. are predicted to continue to
decline in 2007 after falling from 17 million in 2005 to 16.5 million in 2006.
However, some analysts see the fall in demand for motor vehicles in the U.S. as a shift
from notorious high gas consumption vehicles like SUV’s. With China’s
manufacturers focused on cars that economize significantly on gas, manufactures
could make significant breakthrough in the U.S.
while also meeting the growing demand in China.
Reports are that some U.S.
car manufacturers have already entered into agreement with the Chinese to sell
cars made in China
worldwide. Since it is expected that the cost of shipping Chinese cars to the U.S. would be
high, such cost would be minimized through partnerships between Chinese and
American companies. The Associated Press reports that last month,
Daimler-Chrylser Group and China’s Chery Automobile Group announced that they
agreed on a plan for Chery to build small cars to be sold worldwide at Chrysler
dealerships under the Dodge, Chrysler or Jeep names.
General Motors Corp. and Ford motor Co. also have
significant manufacturing agreements with Chinese car companies, although these
cars are not sold in the U.S.
When the Japanese entered the motor vehicle market back in
the 1970’s there were doubts if Japanese cars would make a breakthrough in the U.S. market. It
wasn’t too long before the Japanese vehicles were the vehicles of choice with
American drivers. Although an AP-AOL Autos poll indicate that consumers are
evenly divided if they would consider purchasing a car made in China, John
Mandel, Senior VP for automobile operations for American Honda Motor Co. is
reportedly said the examples of how Japanese and South Korean automakers
established themselves in the U.S. market, provide a significant lesson on
China’s potential.
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